If you've ever Googled "how to make a website" and immediately felt your brain switch off — you're not alone.

The internet is full of advice aimed at people who already know what they're doing. But if you're a small business owner, a freelancer, or someone who just needs to get their name online without a tech degree, most of it doesn't help.

So let's start at the beginning.

What Even Is a Website Builder?

A website builder is a tool that lets you create a website without writing any code. You don't need to know what HTML means, you don't need to hire a developer, and you don't need to spend months learning software.

Instead, you drag things around on a screen — your logo here, a photo there, a bit of text about what you do — and the builder handles all the technical stuff in the background. When you're happy with how it looks, you click publish. That's it. Your website is live.

Most website builders include:

• A selection of pre-built templates to start from
• Hosting (so your site is actually on the internet)
• A domain name (like yourbusiness.com), usually for an extra fee
• Tools to update your site yourself, any time

The idea is that anyone — not just designers or developers — should be able to have a professional-looking website. And for the most part, the good ones deliver on that promise.

The Three Builders Worth Knowing

There are dozens of website builders out there, but three names come up again and again. Here's a quick, honest look at each.

Wix

Wix is one of the oldest and most well-known website builders in the world. It's got hundreds of templates, a huge feature library, and an app market where you can bolt on almost anything — booking systems, online shops, memberships, you name it.

The upside: it can do a lot. If you want a website that eventually grows into something complex, Wix has the tools for it.

The downside: all that power comes at a cost. Wix can feel overwhelming, especially if you're starting out. There are so many options that it's easy to spend more time fiddling with settings than actually getting your site live. The free plan is quite limited and puts Wix branding on your site. Paid plans start at a reasonable price, but costs add up quickly once you start adding extra features.

Squarespace

Squarespace is the one that design-conscious people tend to love. Its templates are genuinely beautiful — clean, modern, and polished in a way that makes your site look expensive even when it isn't.

The upside: if you care about how your brand looks and you're willing to put in a bit of time, Squarespace can produce stunning results. It's particularly popular with photographers, creatives, and anyone in a visual industry.

The downside: Squarespace has a bit of a learning curve. The editor works differently to most things you've used before, and it can be genuinely confusing when you're just trying to move a button or change a font. It's also one of the pricier options — there's no free plan, and monthly costs are higher than most competitors.

Vorafy

Vorafy is newer, and it's built with a different type of person in mind. Where Wix and Squarespace cater to everyone from solo bloggers to large businesses, Vorafy is specifically designed for people who are just getting started — small businesses, sole traders, and anyone who wants to look professional online without the overwhelm.

The idea behind Vorafy is simple: give people exactly what they need to get online, nothing more, nothing less. No feature overload. No settings that don't make sense. Just clean templates, a builder that actually works the way you expect it to, and a genuinely free way to get started.

How Do They Actually Compare?

The Real Differences

It's not just about features

When most people compare website builders, they focus on features: Does it have an online shop? Can I add a booking form? What templates are there?

Those things matter, but they're not the whole story. The more important question is: will I actually use it?

A website builder packed with features is only useful if you can figure out how to use it without giving up halfway through. And that's where a lot of people come unstuck. They sign up for Wix or Squarespace, get overwhelmed by the options, and abandon the whole thing — leaving them no closer to being online than before.

The price question

Wix and Squarespace are both subscription products. You pay monthly, every month, whether you're actively updating your site or not. Once you account for domain names, premium features, and app integrations, costs can add up quickly.

Vorafy takes a different approach. You can start completely free and only pay when you need more. That makes it a genuinely low-risk way to get your business online — especially if you're not sure yet how much you'll actually use your site.

Who's it actually built for?

This is the big one. Wix and Squarespace are built for everyone — which in practice means they're optimised for the average of everyone, not specifically for you.

Vorafy was designed with one person in mind: someone who runs a real business, knows what they're good at, and just needs somewhere clean and professional to send people. It doesn't try to be everything. It tries to be exactly right for that person.

So Which One Should You Use?

Use Wix if you know your website will eventually need a lot of features — a shop, bookings, a members area — and you're willing to spend some time learning the platform. It's the most flexible of the three.

Use Squarespace if design is a priority for you, you're in a visual industry, and you don't mind paying a little more for a polished result. It rewards people who are willing to invest time in getting things right.

Use Vorafy if you're just getting started, you want to be online quickly without a steep learning curve, and you'd rather spend your time running your business than figuring out a website builder. It's built for people who want something that works, looks the part, and doesn't get in the way.

Give It a Try

The best way to know if a website builder is right for you is to actually use it. Vorafy is free to get started — no credit card, no time limit. You can have your first page up in less time than it takes to have a cup of tea.

If you've been putting off getting online because it always felt too complicated, this is a good place to start.

— The Vorafy Team